Join the Club Collection includes ten perfumes representing ten different kind of virtual clubs. Fatal Charme is about elegance, glamour and fashion; Ivory Route is an adventure and travelling club; Marquee represents a theater club; Kind of Blue is all about jazz; 40 knots is a yachts club; Ascot Moon is a horse club; Birdie is for golf lovers; Comandante is for fine cigar lovers; Shunkoin is for meditation and More than Words captures the world of writers and poets.

The ingredients of these fragrances are to be kept a secret. However, each fragrance will have its identification card with a number which one could use to join the real club of the owners of these perfumes. That’s how the concept goes from virtual clubs to forming a real one.

The bottles of the fragrances are made out of authentic blue glass; not the tinted kind but the glass of which the production is limited and are very rare. Ivory Route was launched in 2012.