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Van Cleef & Arpels is a luxury French jewelry, watch and perfume company. It was founded by Charles Arpels and his brother-in-law Alfred Van Cleef in 1896. The pair opened their first shop in prestigious Place Vendôme in 1906. They gained notoriety for their use of precious stones and their expertise and innovation in stone-setting techniques. The company's first foray into fragrances came with First for Women, in 1978, a classic floral aldehyde scent. First has remained a popular choice and inspired a number of flankers over the years.